How to Create a Landing Page in WordPress

Start with one conversion goal, remove competing paths, then build and measure the page around that goal.

Updated September 8, 2026

Affiliate disclosure: Some links on WP Tool Scout are affiliate links. We may earn a commission from qualifying purchases.

1. Define the conversion

Choose one primary action: subscribe, register, request information or purchase. A page becomes harder to evaluate when several unrelated actions compete.

2. Match the message

The headline and opening section should make the offer and audience clear. Continue with benefits, evidence, objections and a focused call to action.

3. Choose a build method

You can use the WordPress block editor, a theme system or a visual builder. Choose based on design control, integrations and testing needs.

4. Measure

Track the conversion event and improve the page around meaningful hypotheses rather than cosmetic changes alone.