How to Increase Landing Page Conversion Rates

Start with the largest plausible source of friction rather than stacking random 'best practices.'

Updated September 8, 2026

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Check intent

Make sure the page matches the promise and audience that brought the visitor there.

Clarify the offer

Visitors should quickly understand what they get, why it matters and what happens next.

Reduce friction

Remove unnecessary fields, distractions and unclear steps. Do not remove information that people genuinely need to decide.

Strengthen evidence

Use real testimonials, demonstrations, examples, guarantees or other truthful proof appropriate to the offer.

Test prioritized hypotheses

Measure the biggest uncertainty first rather than cycling through superficial variations.