Landing Page vs Homepage: Which Should You Use?

Homepages orient many visitors; landing pages usually focus one audience on one next step.

Updated September 8, 2026

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Homepage job

A homepage introduces the site, helps varied visitors self-select and routes them toward important sections.

Landing-page job

A landing page is generally narrower, with one campaign or conversion goal and fewer competing paths.

Use both

A strong website can use a broad homepage for orientation and focused landing pages for campaigns or specific search intent.