Landing Page vs Sales Page: What's the Difference?

A sales page is often a type of landing page, but the useful distinction is the job the page must do.

Updated September 8, 2026

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Landing page

A landing page is a focused destination designed around a specific campaign, audience or action.

Sales page

A sales page is specifically designed to move a visitor toward a purchase and may need more detail, proof and objection handling.

Which do you need?

Choose the page structure based on the complexity and risk of the decision, not on a rigid word-count rule.